Activist Tries
to Draw Hispanics into GOP Fold
By: Carrie Sheffield

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- The Politico
March 6, 2007
Going strictly by the numbers, Bettina Inclan sure seems to be
climbing up a steep hill. The executive director of the Republican
National Hispanic Assembly says her fellow Hispanics are a GOP voting
bloc -- even though only 29 percent of Hispanics who voted went for
the GOP in 2006, 15 percent less than in 2004
"There was a little slump," she said. "The drop is just a
general overall of what you saw in the country of people:
dissatisfied. And immigration played no helping role in getting us
more people to the polls for the GOP. People were frustrated with the
rhetoric of immigration that was coming out.
Inclan is just one of dozens of party insiders on both sides
of the aisle who have spent the past few years trying to find out what
mix of issues and messages appeals to the fast-growing Hispanic
electorate. The 27-year-old woman of Mexican and Cuban ancestry is
well positioned to reach her fellow Hispanics, who she says are a
religious, family-oriented group of social and fiscal conservatives
"Most Hispanics have been raised with a strong devotion to
faith, family and duty," she said. "The combination of these three
really speaks to the core of the Hispanic community and is intertwined
together in our daily lives. Most Hispanics consider themselves
'conservatives' because of the way we were raised.
Inclan grew up in Florida. Her father is a Mexican-American
who drives buses and works as a carpenter, and her mother is a
Cuban-American motivational speaker. Her grandfather spent 14 years as
a political prisoner in Cuba because he refused to support Fidel
Castro's revolution. This experience solidified his anti-Communist and
pro-Republican outlook on life, one that has helped shape Inclan's
politics
She bemoans the lack of political activity among her fellow
Hispanics generally, regardless of their ideological persuasion. The
group represents nearly 15 percent of the total U.S. population with a
median age of 25, according to the Pew Hispanic Center, yet it
comprised only 8.6 percent of the electorate in the 2006 elections
"We're a young demographic with no solidified party
loyalty," she said
So she and the RNHA are working to win that loyalty. The
group was founded in 1974 by the Republican National Committee as part
of Richard Nixon's campaign. Nixon especially sought to court
Hispanics, creating, for example, the Hispanic Employment Program to
ensure that Hispanics have equal access to federal jobs. After some
moderate success, the RNHA split from the RNC along with the College
Republicans under a party restructuring to become a separate entity in
2001
Since Inclan came to RNHA in 2005 from the office of Rep.
Lincoln Diaz-Balart (R-Fla.), she's focused on expanding grass-roots
activity. Currently the group has a 47-state network of about 10,000
people. And half of them aren't Hispanic, she said. The group has
attracted white political activists such as Bob Spindell, a leader of
the assembly's Wisconsin chapter who saw the Hispanic population
growing in his region and decided to get on board
"They're people who understand that if the GOP is going to
survive as a group, they're realizing they have to reach into the
Hispanic community," Inclan said. "It's not ethnic affiliation; it's
they believe in the cause.
RNHA's San Diego chapter was particularly active in last
summer's special election that helped Rep. Brian Bilbray win. "Our
victory in CA-50 would not have been possible, and our winning
coalition would not have been complete, without the support of local
Hispanic Republicans," Rep. Thomas Reynolds (N.Y.) said in a letter to
RNHA when he was chairman of the National Republican Congressional
Committee. He congratulated the group for sending 1,000 letters to
Hispanic households that urged residents to vote for Bilbray
Inclan has pumped up the assembly's visibility in Washington
as well as outside, said Mario Lopez, executive director of the
Congressional Hispanic Conference and an RNHA board member. Inclan
raised her own visibility in 2005 when she was named a Catherine
Zeta-Jones look-alike in The Hill's "50 Most Beautiful" issue
"She's doing a terrific job to help us deliver the
Republican or conservative message," said Hessy Fernandez, a
spokeswoman for the Republican National Committee's Hispanic outreach
team
Inclan declined to divulge RNHA's budget from last year.
This year, she said she wants to raise a few million dollars from
private donors for things such as direct mail, candidate training and
citizenship classes
With the 2008 presidential elections already under way,
Inclan is optimistic about the GOP's chances with Hispanics
"We're really confident in our message," Inclan said. "When
you put them side by side, the parties and their values, we're
confident (Hispanics) are in line with the Republicans. It's just
going out there and doing the grass-roots work.
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