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Guest Column

“South of the Border” Party Changes Latina’s View of University

 
“South of the Border” Party Changes Latina’s View of University
By Victoria Duran
Silicon Valley DeBug
Mar 07, 2007

SANTA CLARA CA. -- A few weeks ago I saw a number of photos from a party at my school, Santa Clara University (SCU). The photos were of a race-themed party called “South of the Border.” These photos captured Santa Clara University students dressed as domestic service workers, janitors, cholos and cholas (Mexican American gangsters), along with other stereotypical images of Latinos.



The moment I saw these images I was sick to my stomach. There are no words to describe what I felt, but surely it was not a surprise. Approaching the final quarter of my senior year, I have seen racism on the SCU campus, but in this case, students were publicly displaying a lack of respect for the Latino community.

The “South of the Border” theme has not been the only racist party that has been organized by students here. The individuals who have coordinated the parties have primarily been student athletes and from privileged, upper class backgrounds. The list of parties includes: Tall tees and 40s, Thug Mansion – both riffing off of African American stereotypes – and Fresh Off the Boat (FOB), referring to recently arrived immigrants. All of these parties have targeted specific ethnic groups and mocked us by portraying such stereotypical images. Interestingly, not one of these parties invited or included members of the communities that they were portraying. Who knows what may have happened if real thugs attended the “Thug Mansion” or if real cholas attended the “South of the Border” party.

Back in 2003, when I graduated from Silver Creek High School, my goal was to attend Santa Clara University. As a first generation, college bound Latina from the Eastside of San Jose, I was overcome with such joy when I received the acceptance letter to attend the university of my dreams. This was such a major milestone in my life that school was something I really wanted to share with my family and community, those who have supported me to attain my goal.

When I saw the images from the “South of the Border” party for the first time, I felt disgusted and speechless. I felt like what I had worked so hard for – the opportunity to attend a university that would respect me, my people and our contributions – was no longer valid.

Many students have provided their personal opinions regarding the theme parties across campus, verbally and through discussion boards on-line, and an overwhelming response has come to the defense of the parties. Much of the popular opinion across the campus is that minority students are overreacting to a simple party where no malicious intent was present.

I've heard fellow students say the party is an act of their freedom of speech. Discussion boards online (TheSantaClara.com) included postings from individuals who felt that the “trash” (Latino students) should be sent back to where they came from. And actually, the postings reveal a lot of other sentiments towards minorities on campus, saying that groups such as MEChA-El Frente, the Latino student organization, should not exist. Some even went so far as to say these groups are a terrorist organization conspiring terrorist acts against the government.

Santa Clara University is California’s oldest institution of higher education. The current demographics of the university are as follows: 59 percent Caucasian, 17 percent Asian/Pacific Islander, 11 percent Hispanic/Latino, 2.6 percent African American and 9 percent other. The students, faculty and staff pride themselves on the strong SCU community that supports the philosophy of educating men and women for the “three Cs” – competence, conscience, and compassion – the Jesuit values of our University.

Yet, after over 150 years of providing such a prestigious educational experience to students, our demographics do not reflect the much needed diversity and cultural awareness that one assumes would be appreciated at such a value driven institution in the heart of the Silicon Valley.

For a party like “South of the Border” to strike at school in the Bay Area known for its relatively high percentage of Latinos – especially in San Jose, which has a Latino population of 30 percent – shows that Latinos are still not welcome nor respected in a community in which they built and work in. Imagine how the Latino service workers felt when they saw images of the students they see on a daily basis – students that they clean up after, serve food to and keep grounds for – mocking them?

Shortly after I saw the photos and read the comments on the discussion boards, I walked outside to attend my class and experienced something a new feeling. For the first time on campus, I experienced a feeling of “me” versus “them.” There was me, pursuing a higher education for my future and for my family, while others – or “them” – continue to see me as a Chola or domestic service worker.

After four years of schooling, these pictures point out to me that we are not the united community we claim to be. Students do not equally welcome their peers who also earned admission into Santa Clara University. Instead, we are a divided campus of the privileged and underprivileged, those who can victimize another group for their mere entertainment and those of us who must live with the consequences.

New America Media article at: http://news.newamericamedia.org/news/view_article.html?article_id=070f9295a02b6f1ff53c0fe99f243db0

 

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