- By Chon A.
Noriega, Professor and Director
New billboards for a local Spanish-language newscast announce: "Los
– Tu Ciudad. Tu Equipo."
For the station, KCRA-TV Channel 62, the billboard merely addresses a
local audience: "All we are saying is, 'It's your city, your town, your
team.' We are a team that's educating and informing the Spanish-language
- But for the
political action group, Americans for Legal Immigration, the billboards
are an example of "irresponsible corporate citizenship" because the
message might "make illegal immigrants feel welcome." In either case, the
billboards clearly reference the fact that Los Angeles was once part of
Mexico and that in recent decades the Mexican-descent population has
become the largest single demographic and broadcast market in the region.
- These are simply
facts and nothing more.
- What each side
makes of them is another matter.
- KCRA-TV uses them
to address a marketplace, while Americans for Legal Immigration uses them
to raise fears about citizenship (including "corporate citizenship").
- Look closely at
the uproar over the KCRA-TV billboards and you see two groups of
non-Hispanics fighting with each other over what to do with "Mexicans."
Ironically, Spanish-language television stations are not necessarily owned
and operated by those who speak Spanish, let alone by Latinos: in this
case, KCRA-TV is owned by Liberman Broadcasting and the billboards are
owned by Clear Channel Communications.
- Here, in a
nutshell, is a fundamental conflict in our society – not between
immigrants and citizens – but between the business sector and social
conservatives. This conflict has been at the root of immigration debates
throughout the 20th century, and it continues full force into the 21st
- Meanwhile, the
Spanish-language press continues a tradition that goes back to the 19th
century in such newspapers as Eco de la patria in
it places the local news in a hemispheric context. No,
Los Angeles is not
Mexico, but neither is it an island unto itself.
COURTESY OF: LARED-L es suministrado por CyberLatina (http://listserv.cyberlatina.net),
grupos de correo electronico gratuitos para la educacion y cultura
latina.Visite a LARED-L en el WWW: