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BUSINESS SECTION |
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Mexican beer heads for Canada – legally. |
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GUELPH, Ont. (CP) - Sep 16, 2005 - Sleeman Breweries Ltd. is joining forces with Mexican beer maker Femsa Cerveza to sell, market and distribute the firm's Sol and Dos Equis brands in Canada. Terms of the collaboration, which begins Jan. 1, were not released. "This is a great opportunity and we look forward to working with this world-renowned and respected global brewer," Sleeman CEO John Sleeman said in a statement. "This is another example of partnering with unique brands that will work to strengthen our overall portfolio." Femsa Cerveza, Mexico's No. 2 brewer, is a subsidiary of Femsa, the largest beverage company in Latin America. Guelph-based Sleeman is Canada's third-largest beer producer. On the Toronto stock market early Friday, the firm's shares dropped 31 cents to $14.36. (In accordance with Title 17 U.S.C. Section 107, this material is distributed by HispanicVista.com (www.hispanicvista.com) without profit to those who have expressed a prior interest in receiving the included information for research and educational purposes.)
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